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About P5

Better technology for better advice.

P5 brings the tools advisors use most into one connected process: client profiling, planning, portfolio alignment, investment policy statements and proposals, all built around a single household record.

AI speeds up the busywork, pulling data from statements, fact finders and existing plans, while compliance oversight and documentation are built into every step. The Tolerisk Score stays at the center.

ProfileRiskPlanRetirementPortfolioAlignmentPolicyIPSProposalAdvice
TOLERISK IS NOW THE P5 WEALTH PLATFORM

Same team. Same Tolerisk Score. One connected platform for the whole advice process.

Tolerisk remains the name of the risk score at the center of the platform. Existing Tolerisk customers keep their current subscription pricing and get the full expanded platform.

About the Tolerisk Score →

Our mission

We simplify complexity.

Accelerating practice growth and reducing compliance risk for advisors and their clients.

Our analytics support risk alignment and ongoing monitoring with an objective, repeatable and documented process, giving advisors a clearer picture of every client and a stronger record of the advice behind it.

What we believe

Three ideas behind everything we build

1

Better technology separates the best advisors.

The right tools free great advisors to do their best work and stand out from the rest.

2

Great advice builds confidence.

Clear, data-driven analysis leads to confident decisions and good client outcomes.

3

Happy clients make successful advisors.

An experience clients understand and trust supports conversion, retention and referrals.

Leadership

The executive team

Mark Friedenthal
Mark FriedenthalChief Executive Officer
Ryan Wheeler
Ryan WheelerChief Technology Officer
Benjamin Mavy
Benjamin MavyChief Revenue Officer

Advisory board

Guided by leaders across wealth management

Our advisors bring experience from custodians, broker-dealers, insurers, regulators, fintech and academia.

Frank Anguiano
Frank AnguianoChief Strategy Officer, PenelopeFormer Head of Investment Products, UBS
Brian Edelman
Brian EdelmanCEO, FCICybersecurity expert
Jonathan Jacobs
Jonathan JacobsSVP, LIBRA InsuranceFormer SVP, Crump Life
Miriam Lefkowitz
Miriam LefkowitzSenior legal and compliance expertFormer GC/CCO of an RIA/BD · Former Senior Counsel, SEC
Michael Raneri
Michael RaneriManaging Director, Trinity River HoldingsFormer CTO, Voya Financial · Former Chief Digital Innovation Officer, AssetMark
David Ritchey
David RitcheyDVP, SymetraFormer Senior Investment Strategy Advisor, SS&C
Colin Slabach
Colin SlabachFaculty Lead, NYU MS in Financial Planning
Edward Walters
Edward WaltersPresident, World Investment AdvisorsFormer COO, Osaic · Former COO, Lincoln Financial Network
Kelly Waltrich
Kelly WaltrichCEO, Intention.lyFormer CMO, Orion and eMoney
Michael Zebrowski
Michael ZebrowskiCOO, DocupaceFormer EMD, Envestnet | AI Labs · Former COO, eMoney

Let’s talk.

See P5 with our team, or reach us directly.

856-306-8873 · sales@p5wealth.com